Sephora Launch PopUP with Jung Saem Mool Beauty & Social Photo Challenge
A Times Square digital takeover, social experiences, product giveaways, and a Los Angeles mobile pop-up of 34 Sephora stores across the country, the launch will be celebrated with a series of high-impact consumer and influencer activations in New York and…
Taste of Iceland: New York
Discover a taste of Iceland in New York through a series of immersive cultural experiences across the city. This three-day program brings together Icelandic food, nature, literature, live music, and storytelling for you to explore closer to home. Emiliana Torrini:…
IBM and the USTA Introduce New AI-Powered Fan Experiences for 2026 US Open
IBM, the official AI and Cloud sponsor of the US Open, is bringing the excitement of the US Open back to the heart of New York City at Madison Square Park Thursday, September 10 – Sunday, September 13. The free,…
Free Fashion Week Show- Fashion Designers of Latin America (FDLA) & UNITED PALACE
In a daring first, the Fashion Designers of Latin America (FDLA) is moving its semi-annual runway show from the Mezzanine to the main theatre and inviting everyone to attend. The immersive show will feature 50 models on stage and throughout…
Pure Leaf® Iced Tea POPUP
Celebrating the power of a tea break, Pure Leaf serves up a surprise for Amanda Anisimova, drops unique tennis-inspired merch to fans nationwide, and creates an interactive fan experience in New York. Fans in the New York City area can…
Practical Magic 2 X Astral Tequila Popup Trailer
Ahead of the highly anticipated sequel’s release on September 10, Astral Tequila invites fans to gather their coven, blend up the Astral Midnight Margarita, and celebrate sisterhood with the next chapter of the beloved classic. The film will be distributed…
FREE HEINEKEN® AT US OPEN FAN WEEK
Tennis fans! Come raise a glass with Heineken® during the 2026 US Open Fan Week at the USTA Billie Jean King National Tennis Center. The USTA Billie Jean King National Tennis Center grounds will once again be free and open…
Get Four Free Tickets to New York Hall of Science
New York Hall of Science is committed to creating a world where everyone can contribute to scientific discovery and innovation, and where people learn to use science, technology, engineering, and math to tackle complex 21st century challenges. New York Hall…
SNOOPY IN STYLE NYC
Peanuts presents Snoopy in Style NYC—a multifaceted exhibition celebrating Charles M. Schulz’ comic strip through the lens of fashion, creativity, and culture. Opening September 2 in NYC, the exhibition features richly detailed installations curated by the Charles M. Schulz Museum and Research Center, a collection of one-of-a-kind…
The Roommates Show Block Party: 2026 Championship Celebration
Experience the ultimate 2026 Championship Celebration! The Roommates Show Block Party Presented by DoorDash heads to Randall’s Island Park for the BIGGEST SHOW EVER to celebrate the 2026 Champions! Join New York Knicks stars Jalen Brunson & Josh Hart for…
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