Dove Whole Body Duo POPUP NYC

Dove will be hosting an activation from Thursday, February 5th – Friday, February 6th on the Flatiron South Plaza. ”

Beauty brand Dove turned up the volume during the 2026 Grammy Awards^® with “Hot Like Us,” a high-energy reimagination of the mid-2000s hit “Don’t Cha” by The Pussycat Dolls. The spot introduces the brand’s newly reformulated Alcohol-Free Whole Body Deo Spray. Airing during Music’s Biggest Night^®, “Hot Like Us” celebrates movement, music, and all-over freshness, without the burn.

Dove is setting the new standard in whole body deodorant,” said Divya Raghavan, Senior Brand Director, Dove Innovation & Equity. “We took alcohol out and packed in nourishing serum for all-over skin care without the sting or burn. Our creative answer, the ‘Hot Like Us’ campaign, brings that evolution to life, showing how Dove deodorant can be used everywhere to help women feel comfortable, confident, and hot, without the burn. Music and nostalgia was the perfect way to bring this story to life.”

Please be aware of increased activity in the neighborhood.

DOVE POPUP NYC

Flatiron Public Plaza