Pepsi Kicks off 125th Birthday Celebration with Announcement of the Pepsi 125 Diner, an Immersive Dining Experience in New York City.
In honor of its 125th birthday, Pepsi will celebrate its iconic history where it has lived at the center of pop culture – in sports, music, and entertainment – and look ahead to the brand’s next 125 years. On August 28 the brand will start the party by offering free Pepsi to everyone across the U.S., and over the course of the 125 days leading up to New Year’s Eve, the brand will launch 125 various types of programming including immersive events, social content moments and giveaways. Each touchpoint and its corresponding programming will revisit and reimagine the impactful and culture-driving moments fans have cherished throughout the brand’s rich history just as the new Pepsi logo, which pays homage to past brand looks, comes to life for consumers wherever they shop, dine, play and scroll, ushering in the next era of culture-defining moments.
To kick off the 125th birthday celebrations, Pepsi is announcing the opening of The Pepsi 125 Diner – a unique and immersive restaurant experience set to open its doors in early October in New York City. Inspired by the timeless American diner, as well as the role diners have played as a setting for some of the most memorable moments of Pepsi, including “Is Pepsi OK,” “The Pepsi Girl,” “Pepsi-Cola Soda Shop” and many more, The Pepsi 125 Diner will bring to life the unapologetic enjoyment the brand has become known for:
- The restaurant’s design will artfully mirror the sets of some of the most memorable Pepsi commercials and feature real, one-of-a-kind memorabilia from the Pepsi archives, while also celebrating the brand’s new look and feel.
- A specially created indulgent food menu, proving that food is indeed Better With Pepsi, will feature mouthwatering diner favorites alongside unique Pepsi creations, old and new:
- Viral sensations from Pepsi such as Pepsi PILK
- Celebrated limited time flavor offerings like Crystal Pepsi and Pepsi-Cola Soda Shop
- Eat-it-to-believe-it Pepsi food creations like Pepsi-Colachup and much more.
- The Pepsi 125 Diner will open October 19 – October 25, in the heart of New York City.
- Seatings will be booked at two-hour increments with tickets starting at $50 per person. Attendance includes a full three course meal, complimentary Pepsi beverages and cocktails (pending age verification), and a front row seat for an immersive Pepsi experience.
- Fans clamoring for a seat at this epic cultural experience can visit https://pepsidiner.com/ to sign up for priority pre-sale access, guaranteeing an opportunity to score tickets before they go on-sale to the public next month. Even better, the first 25 fans who sign up for priority access and confirm a booking once available will score limited edition Pepsi swag, ensuring their place in history while transporting them into a time capsule of iconic Pepsi moments.
- For those outside of the New York area, five lucky Pepsi fanatics will be awarded a trip with a friend to New York City to experience the diner in person, via the Pepsi 125 Diner sweepstakes, open now at PepsiDinerSweepstakes.com.
- On August 28, the official brand birthday, fans can text “PEPSI125” to 81234 to get a free Pepsi subject to Terms and Conditions.
- A new suite of high energy commercials to start airing this fall, showing Pepsi at the center of the most fun and accessible moments in life with family and friends. Featuring the new brand design that showcases a bold typeface, signature pulse and an updated color palette, including the color black highlighting the brand’s commitment to Pepsi Zero Sugar, the new spots, set to run across linear and digital platforms, highlight that while consumers favorite Pepsi products will look different on-shelf, in-store and at restaurants, the great crisp, refreshing taste of Pepsi products remains the same. SEE HERE
- Across Pepsi-owned channels the brand is celebrating amazing brand moments from over the years for 125 days with consumer giveaways, activations and future surprises to engage and excite consumers nationwide.
PEPSI® CELEBRATES ITS HISTORIC 125TH ANNIVERSARY
A secret location in Midtown NYC, soon to be revealed!
Age requirement: all ages welcome; must be 21+ with a valid ID to purchase or consume alcohol
October 19 – October 25
$50 per person and include appetizer, entree, dessert, and unlimited Pepsi soft drinks
Get tickets Here
