A TIMELESS STORY IN FOUR CHAPTERS
The 1931 Café welcomes you in an Art Deco setting to taste a selection of pastries signed by the distinguished French Pastry Chef Nina Métayer. Discover the major exhibition tracing the history of the Reverso, leading you on a journey through more than 90 years of timeless modernity and visit the 1931 Café. Audio-guide available. Please make sure to bring your own headphones.
Plan to arrive 5 minutes before the time indicated on your reservation.
Story of an Icon
The journey begins with by retelling the tale of the Reverso’s origins through rarely seen archive materials and heritage documents from the Jaeger-LeCoultre collection, and a selection of milestone Reverso watches, from the first 1931 model to the latest Reverso Tribute piece.
Story of Style & Design
Examine the Art Deco roots of the Reverso. Visitors will discover how, following the principles of Art Deco design, the distinctive rectangular form of the watch was dictated by the original concept – that the case should flip over.
Story of Innovation
Explore how the Reverso embodies Jaeger-LeCoultre’s eternally inventive quest for technical advancement.
Story of Craftsmanship
The story celebrates the skills of Jaeger-LeCoultre’s enamellers, gem-setters, engravers and guillochage masters, revealing how they have unleashed the full potential of the Reverso as a canvas for artistic expression and personalised messages.
ORIGIN BY YIYUN KANG
At the heart of the exhibition, visitors will discover Origin, a new commissioned artwork by Korean Digital Media Artist Yiyun Kang. Origin is a tribute to the ubiquity of the Golden Ratio in the world around us. Through its narrative, it builds a parallel between the symmetry in nature and the geometry of Art Deco design.
VISIT THE REVERSO STORIES EXHIBITION AND 1931 CAFE POPUP
29 W 23rd Street
Time:1.5 hours duration
November 3rd-22nd, 2023
Free of charge