Valentino is back in SoHo, New York. Just in time for fashion week, Valentino has teamed up with Sartiano’s and Bond Hospitality for a fully branded Valentino takeover of Sartiano’s street-level café.
The Italian couture house is opening the doors to a new boutique at 98 Prince Street on Wednesday after closing the location at 135 Spring Street in July. The newly renovated, 230-square-meter shop underscores Valentino’s rethought retail strategy, following the opening of its mega Madison Avenue flagship in November.
To celebrate the opening, Valentino has teamed up with Italian American fine dining establishment Sartiano’s and Bond Hospitality for a fully branded Valentino takeover of Sartiano’s street-level café, located directly across the street from the boutique at Sartiano’s at the Mercer Hotel, 99 Prince Street.
The café will transform into a Valentino Pink PP-hued pop-up complete with custom-tinted windows (featuring the quote, “Love is the answer, always,” from Piccioli), awnings, matching pink interiors and more in the couture house’s well-known, vibrant hue — perfect for the brand’s loyal clientele, as well as Barbie fans and Valentine’s Day lovers.
Valentino Café at Sartiano’s, running Feb. 7 to 14 with reservations available through Resy, will feature a special curated menu courtesy of executive chef Chris Lewnes and culinary director and three-time James Beard award winner Chef Alfred Portale, with a specialty cocktail from Bond Hospitality’s Beverage Director Adam Baca. The menu will “seamlessly marry traditional cuisine with New World tastes and innovations,” the brand said, with the beverage drawing inspirations from Valentino and Sartiano’s shared Italian heritage.
The Valentino Café operates during SARTIANO’s Cafè hours, which are 8AM to 10PM daily. Reservations can be made now through Resy for groups up to 4, although the majority of seating is reserved for walk-ins. All reservations are for a strict 90-minute seating window.
Valentino Opens New SoHo Store and Pink PP Pop-up Café
Valentino Café at Sartiano’s, running Feb. 7 to 14th, 2024
Sartiano’s at the Mercer Hotel, 99 Prince Street
Book Reservations Here