In celebration of the 25th anniversary of “Law & Order: Special Victims Unit,” NBC is transforming Rockefeller Plaza into Olivia Benson Plaza on March 14-15, paying homage to the iconic series that has proudly served audiences for over 25 years. The two-day experience is free and open to the public, and will offer dedicated fans a chance to immerse themselves in the world of “Law & Order: Special Victims Unit.”

Once inside Olivia Benson Plaza, fans will be treated to complimentary coffee and tea beverages at the Benson & Co. Coffee truck brewed in partnership with La Colombe. Each cup will honor the iconic characters of “Law & Order: SVU” and feature unique latte art to savor alongside the exciting atmosphere of the Plaza. At the Fan Shop, attendees can pick up SVU-themed friendship bracelets designed in collaboration with Little Words Project, with 25% of the proceeds from such purchases (excluding sales tax or VAT, if any) to benefit Mariska Hargitay’s Joyful Heart Foundation.

Olivia Benson Plaza will also feature an exclusive kiosk featuring a commemorative 25th anniversary newspaper and an exclusive limited edition T-shirt created with the Shop at NBC Studios and Wolf Entertainment. Throughout both days, fans will have the chance to participate in “Law & Order: Special Victims Unit” themed trivia, giveaways and unique photo moments onsite.

The Law & Order: SVU 25th anniversary experience at ‘Olivia Benson Plaza’ was created by NBC in collaboration with NVE Experience Agency.  NVE Experience Agency. “SVU” remains the longest-running scripted drama ever in U.S. primetime; Universal TV is the studio, along with Wolf Entertainment.

This event is free and open to the public on a first-come, first-serve basis. A small queue will be available upon entry.

Olivia Benson Plaza

30 Rockefeller Plaza

New York, NY, 10112




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