Toys”R”Us® Play Day on July 20th, 2024

Toys”R”Us, the world’s leading authority in toys and play, is thrilled to announce the launch of a new global holiday, Toys”R”Us Play Day, a worldwide celebration dedicated to the power of play. Taking place on July 20th, 2024, Play Day will be celebrated at Toys”R”Us locations and online across the Toys”R”Us at Macy’s in the U.S.A., Asia, Mexico, Saudi Arabia, South Korea, Israel, Australia, India, South Africa, Portugal, Spain, and more.

Play Day Highlights

• Pledge to Play: A world-changing commitment that fosters a movement of joy and community. Pledging to Play is more than a promise; it’s a commitment to prioritize play in daily life. Those who sign-up will receive a year of content, play ideas with product recommendations, giveaways, and discounts to help inspire play and family togetherness.
  
  
• Parade of Play: Toys”R”Us kids of all ages will march through select Toys”R”Us locations. This parade is an invitation for everyone to celebrate the happiness that play brings to our lives. Following the parade and pledge, customers can join in on fun activities, including special discounts, giveaways, chances to win prizes, photo opportunities with Geoffrey the Giraffe, and a unique shopping experience designed for Play Day.

We are excited to welcome families to Play Day at Toys”R”Us Macy’s locations in the U.S.,” said Tom Leuer, Vice President of Food & Toys at Macy’s. “As part of Macy’s Summer’s Greatest Hits, our goal is to surprise and delight our customers with engaging events such as Play Day, alongside other fun in-store experiences designed to inspire joy throughout the summer season.”

Macy’s will be hosting events at select Toys”R”Us at Macy’s locations on Play Day as well as in-store opportunities at every Toys”R”Us at Macy’s store to register to Pledge to Play, adding to the nationwide celebration.

The store locations and schedule for Play Day can be found at: www.toysrus.com/playday.