Foot Locker Grand Opening NYC

Foot Locker, Inc. today announced the grand re-opening of its iconic store on 34th Street in New York City, a pivotal milestone in its global retail revitalization. Set to open its doors on August 22 at 112 W 34th Street, the newly redesigned store enhances consumer accessibility and redefines retail in the heart of Manhattan.

This new concept embodies Foot Locker and Nike’s shared vision to deliver the ultimate global, multi-brand basketball experience through:

Customer-Centric Design: A visually striking space with street-inspired basketball elements and enhanced storytelling, designed for both distinction and flexibility.
Immersive Experiences: Bringing the thrill of the game into an immersive experience with digital innovations like ‘The Clinic Digital Experience,’ a self-initiated vertical jump challenge that allows customers to test sneaker performance.
Enhanced Technology: Measuring tools with 3-D scanning technology to help customers find their ideal basketball product fit.

Unveiling a new look and feel, Kids Foot Locker will debut its fresh new concept at this location for the first time. The reimagined space caters to all age groups and parents, fostering family connections and immersing young customers in sneaker culture. This innovative concept features several interactive elements, including:

Experiential Activations: Featuring an engaging activity table to entertain children of all ages, along with social spaces perfect for capturing selfies and documenting the sneaker shopping experience.
Digital Sizing Assistance: An interactive custom shoe scan, guided by a digital Striper, helps kids achieve a precise fit.
Basketball Destination: Elevated basketball merchandising and brand partner presentations showcasing the best on-court and off-court product selections.