PRADA BEAUTY PARADOXE VIRTUAL FLOWER LAB

Let Prada Beauty take you on a journey to discover the new feminine fragrance, innovation in spirit, and responsibility in action, visualised by FutureDeluxe, based on a creative concept by McCann Paris.

To extend the campaign’s art direction into a set of motion assets, we used a team of Houdini artists to tackle the complexities of bringing the virtual flower to life, from creating dynamic hyperrealism of a flower blossoming to liquid simulations of the bottle refilling in a Prada themed laborator.