
PRADA BEAUTY PARADOXE VIRTUAL FLOWER LAB
Let Prada Beauty take you on a journey to discover the new feminine fragrance, innovation in spirit, and responsibility in action, visualised by FutureDeluxe, based on a creative concept by McCann Paris.
To extend the campaign’s art direction into a set of motion assets, we used a team of Houdini artists to tackle the complexities of bringing the virtual flower to life, from creating dynamic hyperrealism of a flower blossoming to liquid simulations of the bottle refilling in a Prada themed laborator.
PRADA BEAUTY PARADOXE VIRTUAL FLOWER LAB
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525 West 24th StreetNew York, NY, 10011
This event is free and open to the public.

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