SMIRNOFF AND SAWEETIE UNWRAP A FESTIVE POP-UP IN NYC

The countdown is on as Smirnoff and the one-and-only ICY GIRL, Saweetie, prepare to sleigh the season and turn up the holiday heat in New York City! On December 7, from 12 to 7 p.m. ET, Union Square (31 E. 17th Street) will transform into a festive hub for fans 21 and older. The one-day-only pop-up, curated by Smirnoff and Saweetie, is the ultimate destination for all things merry and bright – from custom gifts for everyone on your list to exclusive holiday experiences and unforgettable moments that are sure to make a fa-la-la-la-lasting impression.

Step into a winter wonderland where every moment is sparkling with holiday cheer. While sipping on festive Smirnoff cocktails and chilled Smirnoff ICE, guests can purchase the season’s must haves – Smirnoff Peppermint Twist and Smirnoff Red, White & Merry – and turn them into the ultimate holiday gift. Plus, professional gift wrappers will ensure your presents look picture-perfect, and for a little extra holiday magic, a few lucky guests might even have their gifts wrapped by Saweetie herself!

Every moment will be an Instagram-worthy photo opportunity, bringing fans together through our WE collective to create new connections and kick off the holiday season with delicious Smirnoff cocktails, Smirnoff ICE bedazzling stations, and more.

SMIRNOFF AND SAWEETIE UNWRAP A FESTIVE POP-UP IN NYC

Union Square (31 E. 17th Street)

December 7, from 12 to 7 p.m.

Free and Open to the public