Haleon Curbside Cover-Up

A pop-up event inspired by the viral TikTok trend of “stealth shopping.” Visitors will receive exclusive Curbside Cover-Up shopping bags filled with free products from Advil, TUMS, Emergen-C, Centrum, Pronamel, and Robitussin. The event will also feature free snacks and holiday beverages. It’s designed to help shoppers conceal their indulgent purchases among everyday essentials.

• What do Millennial Americans (28-43) secretly love about their routine shopping trips? A survey by Haleon —home to trusted brands like TUMS, Advil, and Centrum—and Talker Research reveals secret habits that make shopping for essentials a little more enjoyable. To celebrate these courageous stealth shoppers, Haleon – who makes all the essentials for your everyday health and for your ‘everyday shopping trip’ — wants to encourage shoppers to give themselves a little treat.
• The brand is debuting their “Curbside Cover-Up” — a NYC pop-up hidden in plain sight outside of one of our favorite mass retailers where shoppers can plot their best stealth shopping experience of the season. When shoppers stop by, they will receive an exclusive Curbside Cover Up Bag: a shopping tote designed to disguise their most indulgent purchases among a sea of FREE product from brands like Advil, TUMS, Emergen-C, Centrum, Pronamel & Robitussin. *available while supplies last

 

Haleon Curbside Cover-Up

Located: Corner of 14th St & Ave A

500 East 14th Street, 10009 New York, New York

Wed, Dec 18, 2024 at 10:00 AM

FREE OPEN TO THE PUBLIC