LIVE MÁS LIVE 2025: THE ULTIMATE TACO BELL FAN EXPERIENCE

Raising the curtain on March 4 in New York City, Taco Bell invites fans to be the first to savor innovative menu items, explore exciting collaborations, and uncover what’s in store for the year.

TLDR:

• Mark your calendar: Taco Bell’s Live Más LIVE makes its way to New York City on (Taco) Tuesday, March 4 at the famed Brooklyn Paramount—livestreamed for virtual viewers. Fans can expect to experience the best of “the Bell” in 2025 – the brands’ most innovative year yet with over 30 new innovations in the works, unexpected collaborations and more.
• Taco Bell Rewards Members have another opportunity to snag in-person tickets to the NYC show during the February 11 Tuesday Drop via the Taco Bell app*.
• Live Más LIVE assets can be found here and will be updated with additional imagery immediately following the show. Stay up to date on Live Más LIVE on Taco Bell’s social channels and LiveMasLIVE.com.

Taco Bell Rewards Members looking to experience Live Más LIVE in person have one more opportunity on Tuesday, February 11 at 2 PM PST when additional tickets drop exclusively on the Taco Bell app on a first-come first-served basis. Set your alarm and tell your friends because the first Tuesday Drop for Live Más LIVE spots were claimed in .3 seconds (you read that right!).

Fans who don’t secure tickets can stay in the know and experience Taco Bell’s most exciting year yet via the livestream which will be available to access on March 4 at 5 PM ET at YouTube.com/@TacoBell.