Tequila Don Julio:Por Amor: An Immersive Tasting Experience

Tequila Don Julio will debut Por Amor: An Immersive Tasting Experience a first-of-its-kind, multi-sensory journey open to the public at Mercer Labs Museum of Art and Technology in Lower Manhattan.

Guests will journey through several dynamic, interactive rooms designed to awaken all five senses, starting in the red clay agave fields of Jalisco and culminating in a vibrant celebration of modern Mexican culture. The experience includes guided tequila tastings of Don Julio 70, Reposado, and 1942, immersive projection and 4D sound, scent experiences, hands-on cocktail crafting and more!

This marks Mercer Lab’s first ever brand takeover, blending heritage, technology and imagination in a one-of-a-kind celebration of Mexican culture and Don Julio’s legacy of craftsmanship.

DETAILS:

• WHAT: Por Amor: An Immersive Tasting Experience
• WHEN: June 12–15, timing varies
• WHERE: Mercer Labs, 21 Dey St, New York, NY 10007
• TICKETS: Complimentary tickets available…. *available on a first-come, first-serve basis.( If tickets are full.. please check back. It may open up again) Also some of theses events are open if someone no shows. (FYI)

Register Here

See you there.