Primark Studio POPUP NYC

Before Primark’s iconic Herald Square flagship opens in Spring 2026, we’ve unveiled Primark Studio—an immersive NoHo space that’s your VIP pass into our trendsetting world of bold fashion, amazing prices, and exclusive experiences. This is your chance to experience Primark up close — the style you love, the value you expect, and the fun you didn’t see coming.

Join us at our next Primark Studio event to step into the New Year feeling strong, refreshed, and ready for 2026. With activewear, beauty essentials, and immersive experiences built to help you move, glow, recharge and refuel, we make resolutions feel a little more achievable and a lot more fun.

What:

• MOVE: Explore Primark’s new activewear collection, made to make every move count.

• GLOW: Build your own skincare routine and take home full-sized Primark Beauty products.

• RECHARGE: Moisturize up and zen out with complimentary hand hydration treatments.

• REFUEL: Enjoy matcha lattes, fresh-pressed juices and energy bites.

First come, first served—don’t sleep on this! Step into Primark’s world and see why we’re the ultimate fashion disruptor.

When: Saturday & Sunday, 1/24 – 1/25 and 1/31 – 2/1

11am-5pm

Where: 55 Great Jones Street, New York City, NY