Don Julio X Siegelman Stable POPUP- CELEBRATING LUNAR NEW YEAR WITH A YEAR OF THE HORSE

Hey New York, beginning January 23-24, Tequila Don Julio and Siegelman Stable will host a special pop-up in SoHo (430 West Broadway, New York, NY 10012) where guests 21+ can shop the exclusive capsule collection (with net proceeds supporting TAAF)** and the limited Tequila Don Julio 1942 Year of the Horse Edition in an immersive atmosphere inspired by Lunar New Year’s vibrant spirit.

• Tequila Don Julio x Siegelman Stable are dropping a unisex capsule designed by Max Siegelman, featuring a coaches jacket, short-sleeve tee and signature hat, with 10% of net proceeds supporting The Asian American Foundation (TAAF)**
• New Yorkers can shop the limited-edition bottle and capsule collection at a Lunar New Year pop-up in SoHo from January 23-24 as well as SiegelmanStable.com.
• Six renowned bartenders across Asia created signature cocktails and drink rituals featuring the Tequila Don Julio 1942 Year of the Horse Edition, each inspired by special Lunar New Year traditions

 

 Don Julio X Siegelman Stable POPUP- CELEBRATING LUNAR NEW YEAR WITH A YEAR OF THE HORSE

430 West Broadway

New York, NY 10012

January 23-24th, 2026

Times to be determined shortly

FREE OPEN TO THE PUBLIC