“Sweet Sandwich Time” HELLMANN’S POPUP

It’s sweet sandwich time! To remind fans that Hellmann’s Mayonnaise makes your sandwich taste So Good! So Good! So Good!, the brand is reimagining one of the most iconic and catchy songs of all time, “Sweet Caroline”, for the Big Game.

“Sing for a Sandwich” Event: Hellmann’s will bring Big Game energy directly to fans in NYC with a one-day-only ‘Sing For a Sandwich’ karaoke truck on Tuesday, February 3. From 12pm to 6pm, fans can stop by the corner of 57^th Street and 8^th Avenue to perform their best rendition of “Sweet Sandwich Time” to earn a free Meal Diamond sandwich, while supplies last.

“Mayo for a Melody” Karaoke with Amazon Ads: Beginning in early February, fans inspired by Meal Diamond’s “Sweet Sandwich Time” can join in on the fun at home with “Mayo for a Melody”, Hellmann’s activation with Amazon Ads. The karaoke experience on Fire TV invites anyone to channel their inner star as they sing along to the viral anthem from their couch and unlock instant Hellmann’s discounts—no talent required and no limit on participants.

New York City-‘Sing For a Sandwich’ karaoke truck on Tuesday, February 3. From 12pm to 6pm, fans can stop by the corner of 57^th Street and 8^thAve.

FREE – OPEN TO THE PUBLIC

While Supplies Last