THE NUTELLA PEANUT POP-UP

The launch doesn’t stop at shelves. Nutella is bringing the first-ever Nutella Peanut Pop-Up to New York City’s NoHo at 372 Lafayette Street for one weekend only, May 16–17. The free, open-to-the-public pop-up transforms the afternoon snack moment into a fully interactive experience with games, rewards, and the ultimate snack worth playing for.

Guests flow through a series of quick-hit games, each one unlocking something new including Nutella Peanut-themed prizes, personalized keepsakes, and the ultimate reward: free Nutella Peanut sandwiches and dippable snacks.

THE NUTELLA PEANUT POP-UP

NoHo at 372 Lafayette Street

May 16–17th, 2026

10 am

The free, open-to-the-public

NO RSVP needed