Primark Grand Opening Herald Square

Primark, the international fashion retailer known for delivering quality style at amazing value today announced the opening of its flagship Herald Square store in Manhattan’s PENN DISTRICT on May 8.

Located at 150 W 34th Street, directly across from Penn Station, this new Manhattan flagship marks a defining moment for Primark in the US and a major milestone in its US expansion. The new store will stand alongside the brand’s flagship stores in other fashion capitals such as London, Milan, Madrid, and Rome markets.

Primark will be rolling out a packed schedule of fun for New Yorkers. Shoppers can join Primark on May 8 at the Grand Opening, with doors opening at 10 a.m. ET to greet shoppers with a ribbon cutting, music and giveaways for the first people in line. In addition, the brand is hosting a Block Party at Herald Square Plaza to extend the celebrations beyond the store footprint. Block Party festivities are free and open to the public, kicking off at 10:30 a.m. through 6:00 p.m. ET. Attendees can enjoy photo opportunities, live music spun by DJ Luna Rósa, NYC sweet treats, lattes and pup cups from Joe’s Coffee, and they can grab a stylish ride from branded pedi-cabs. Promotional giveaways will be offered while supplies last.

 

Primark Grand Opening Herald Square

May 8^{th, 2026}

10:30 a.m. -6:00 p.m.

FREE- Open to the public