A Toast To Tab

Pop by for a party! Drink in our tribute to 1960s legend Tab, shelved after 57 years.  Condé Nast and TWA is throwing a retirement party daily for the one-calorie cola conceived in 1962, the year the TWA Flight Center opened. Every evening at 7 PM, a tribute to the carbonated sip (discontinued in December 2020) flips on the Solari departures board.

Marvel at a museum-quality oil painting of the famed fizz and pose with a four-foot replica. Then check out an exhibition about how Tab is spending its golden years. Now that it has canned the soda gig, Tab is tanning, fishing and golfing. There is life after pop stardom!

The TWA Hotel shares a special connection with the bubbly beverage. As the TWA Flight Center designed by Eero Saarinen opened to great acclaim in 1962, low-calorie cola was all the rage. Royal Crown’s Diet Rite offered two calories in 12 ounces compared with regular pop’s 80 to 120 calories — and it was flying off the shelves. Coca-Cola’s chemists raced to adapt their wildly popular soft drink, Coke.

 

Directions to TWA:

The TWA Hotel at JFK Airport is located at One Idlewild Drive, New York, New York 11430-1962. Upon entering the airport, proceed toward Terminal 5 and follow the traffic signs to our main entrance.