Bioré x Pavlo Mochi Pop-Up
The Bioré x Pavlo Mochi pop-up will take place August 21–22 in New York City, where consumers can experience the collaboration and discover Bioré’s newest addition to its skincare lineup. To celebrate the launch of the 2% BHA Exfoliating Hydra…
US Open Experience at Hudson Yards
Designed to inspire both longtime fans and first-time attendees, this free public activation will showcase many of the iconic elements that make the US Open one of the world’s premier sporting events. Through interactive experiences, official merchandise, partner activations, and…
Annual Coney Island Sand Sculpting Contest
The Annual Coney Island Sand Sculpting Contest, Saturday, August 15, 2026 on Coney Island’s historic boardwalk. This FREE*, family-friendly event is open to amateurs and semi-professional sand sculpting artists of all ages competing for cash prizes and bragging rights. Over…
Block Party: Mobile US Open Experience Coming to Hudson Yards
The USTA today announced a series of promotional activities aimed at bringing the 2026 US Open to New Yorkers across all five boroughs. Given scorching summer conditions, New Yorkers should be pleased to see the US Open Ice Cream truck…
evian POPUP – US Open & More
evian is marking 40 years as the US OPEN tournament’s Official Water. As the city gathers for the US Open, fans at the tournament will also experience the evian anniversary firsthand through 200 Years Young signage and limited-edition bottle packaging…
Degree Advanced POPUP Experience
This summer, Degree, the world’s #1 deodorant and antiperspirant brand, is launching a new advertising campaign to put a humorous spin on one of New York City’s most relatable summer experiences: enduring the hectic heat of the daily transit commute.…
Lavazza Fan Experiences Coming to Hudson Yards & US OPEN
Lavazza, the historic Italian coffee company, returns to the USTA Billie Jean King National Tennis Center as the Official Coffee of the US Open for a 12th consecutive year. From August 23 through September 13,2026. Lavazza will be serving its…
LUMINISCENCE
Banijay Americas is expanding its globally acclaimed immersive experience LUMINISCENCE, to New York City’s iconic St. Patrick’s Cathedral. Beginning October 1st, St. Patrick’s will be illuminated via 360-degree video mapping, while guests are immersed by a blend of live choir…
THE HAUNTED COCKTAIL POP-UP BAR
The Haunting, a Halloween cocktail pop-up bar experience, has arrived — the newest concept from Miracle Cocktails Inc., the team behind Miracle and Sippin’ Santa. Inspired by your childhood neighborhood’s haunted house, glowing jack-o’-lanterns, and late-night horror marathons, it’s a…
NYC Broadway Week 2 FOR 1
NYC Broadway Week℠, which offers 2-for-1 tickets to select Broadway shows, returns this summer. Mark your calendar—2-for-1 Broadway tickets hit the stage September 8–20. The full show lineup drops August 18 at 10am ET, so come back then to plan…
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