Something Big Is Coming: illy Experience

Join us at our upcoming Hudson Yards event and experience the world of illy like never before – where coffee, culture, and community come together.

As an illy Lover, you’ll be the first to know about exclusive in-store experiences, member-only perks, and curated offers designed for true coffee aficionados.

The pop-up on the Public Square and Gardens will take visitors on a unique sensory journey, like the one you can experience only at illy’s facility in Trieste, Italy. The first part of the experience is dedicated to aroma, with an illy expert who will invite people to discover and smell the aromatic notes of all 17 ingredients that make illy’s coffee unique. The illy Cube pop-up brings the illy experience all the way from Italy to New York City – allowing consumers to explore why illy coffee is crafted the way it is, why it matters, and why it resonates with coffee lovers worldwide.

1. Selection – ONLY 1 BEAN OUT OF 100 MAKES THE CUT.
2. Blending – WE KEEP CHANGING SO YOUR COFFEE NEVER DOES.
3. Roasting – THREE ROASTS. ALWAYS BALANCED. NEVER CHARRED – UNLIKE YOUR USUAL SUSPECTS. ROASTED (IN ITALY).
4. Pressurization – WE PERFORM WELL ONLY UNDER PRESSURE-IZATION.
5. Sip – THE FIRST SIP IS NEVER THE LAST. BUT THE LAST SIP IS JUST LIKE THE FIRST.

The illy Cube experience concludes by giving visitors a complimentary beverage of their choice of illy’s coffee, available in: Classico & Arabica Selection Brasile Certified by Regenagri. There will also be two signature drinks, the illy Almond Rose Latte and the illy Vanilla Clove Latte, that are odes to some of the distinct aromas in the illy blend.

 

Hudson Yards

30 Hudson Yards Ny NY

Sept 29th- Oct 5th, 2025

Open to the public

Join membership here