MEET PATRÓN® 100: A 100 PROOF TEQUILA

To celebrate its latest innovation, PATRÓN Tequila is introducing the Let’s Roll Tour: 100 pop-ups with 100 bartenders over 100 days designed to engage the trade and introduce PATRÓN 100 to the bartender community.

Kicking off today, the tour will bring together bartenders and industry professionals at leading bars in major cities and show up at key moments in tequila culture – culminating on National Tequila Day (July 24th) with a special activation during Tales of the Cocktail in New Orleans, the premier annual conference for the global spirits and cocktail community.

• Tour Stops: The tour kicks off in New York City and includes stops in cities such as Austin, Houston, and Dallas.
• Stay LOCKED IN with us and on their IG HERE

MEET PATRÓN® 100: A 100 PROOF TEQUILA

National Tequila Day (July 24th)

Let’s Roll Tour: 100 pop-ups with 100 bartenders over 100 days

This is going to be GOOD!!