Ocoa x Ulta Beauty – 1st Anniversary Celebration
Celebrate 1 year of Ocoa at Ulta NYC Aug 15! 1st Dominican haircare brand. Free gifts for first 100, live DJ & treats. RSVP now. Join us for a historic celebration! We are marking our 1st-year anniversary on shelves at…
M·A·C Lipstick Day
Join us on July 25 & 26 for a celebration at every store nationwide. Enjoy free samples, 40% off lip products & a free gift with $75+. Please note that you do not need to show a ticket for entry,…
Sperry x Macy’s Exclusive Collection Event
You’re invited to our Sperry customization event! Come to our Herald Square flagship store in NYC & shop our brand-new Sperry x Macy’s Exclusive capsule collection. Then get creative customizing your new pair at our Sperry Charm Bar. Plus, we’ll…
MAISON de SABRÉ Bloom New York Pop-Up
Step into a whimsical world of creative expression. Your exclusive chance to experience the all-new Bloom Collection’s intoxicating beauty in person. An interactive floral atelier, flowing with music, community and full-grain leather masterpieces, invites you to create a bespoke work…
Anime NYC
Anime NYC is the largest anime convention on the East Coast, in the biggest city in the US! Bringing together 100K fans from around the world for four days of excitement, it showcases the best of Japanese pop culture with…
Neutrogena® x Pura Vida Miami Pop-Up Experience
Neutrogena® is taking over Pura Vida Miami’s Williamsburg location on Friday, July 17 and Saturday, July 18 with a two-day immersive pop-up. Neutrogena® is taking over Pura Vida Miami’s Williamsburg location on Friday, July 17 and Saturday, July 18 with…
Bastille Day Celebration
Join on Sunday, July 12th, from noon-5pm, for New York City’s largest celebration of France’s national holiday! A welcoming neighborhood event for more than 20 years, this year, the Bastille Day street fair returns to its recently expanded Madison Avenue…
Bubbles From the Boot: An Italian Sparkling Wine Tasting
Join us as we taste through three bubbly wines from different Italian regions and discuss their flavor profiles!Does your love of Italian sparkling wine start with Aperol spritzes and end with mimosas? If so, it’s time to expand your horizons.…
Macy’s 50th Annual 4th of July Fireworks Show : See LINEUP
The 50th annual Macy’s 4th of July Fireworks on Saturday, July 4, 2026, will feature an expanded, two-part celebration to mark America’s 250th birthday. The massive display will feature 85,000 shells fired from six barges across both the East and…
Givenchy Irresistible Pop Up Experience
Experience Givenchy Irresistible at Macy’s Herald Square with fragrance, beauty, engraving, charms & gifts with purchase. Join us for an unforgettable celebration of fragrance, beauty, and all things Irresistible. Discover the world of Givenchy Irresistible at Macy’s Herald Square through…