‘Le 46′: Maker’s Mark Holiday Sip N’ Stroll Pop Up Coming to NYC

On December 11th, Le 46 moves to NYC’s Union Square Park at 31 East 17th Street (2nd Floor) for a one-night experience. The brand’s Union Square popup then continues as “Maker’s Mark Winter Wheat Wonderland” through December 22nd (And, yes, guests can dip their own bottles in the famous red wax.). According to the brand, registered Maker’s Mark ambassadors will get first dibs at reservations throughout the NYC run.

Of course, seasonal popups are nothing new in the cocktail space. New York is likely to be chock-full of them this season, which can give bargoers decision fatigue on where to sip the holiday spirit.

To stand out from the crowd, Maker’s tapped noted mixologist and author Colin Field to create a bespoke cocktail menu for the events. Field is one of mixology’s most veteran superstars, best known for helming Bar Hemingway in Paris. He’ll be hand-mixing cocktails at the distillery on December 6th, as well as the NYC event on December 11th from 6-8pm.

“I’m looking forward to embracing southern hospitality and marrying it with my French-bartending influence,” Field tells Forbes.

As of this writing, Field — who often works through five or more iterations in designing cocktails — was still tweaking the Le 46 drinks menu. That has involved a deep dive into the Maker’s Mark flavor profile, including pairings with potential food items on offer at the Kentucky and New York City popups.

“My first tip for aspiring mixologists is to get to know the bourbon. Sip it neat, add a drop of water, or enjoy it alongside something simple like bread and butter.”

But when it comes to bourbon cocktails, emphasized that over-complication can be any mixologist’s Achilles’ heel.

“Sometimes, the most memorable cocktails are those with just a few well-chosen ingredients that allow the bourbon to shine.”

Article from David Thomas Tao –FORBES