
Best of K-Beauty IRL Pop-up
You’re invited to experience the Best of K-Beauty IRL Pop-up, curated by PlayLab, your favorite Asian beauty store. From LA to NYC, we’re here to simplify and demystify K-Beauty for you.
Touch, feel, play, and shop everything you’ve seen online and are eager to try, all in one place. We’re bringing our curated selection to NYC for just three days.
Co-Founders and industry veterans, Jeanha and Vanessa, will be on hand to help you build your routine.
Plus, look forward to:
🎨 Fun stations: Make a custom DIY keychain, try the claw machine, or snap a selfie at the photo zone.
🎁 Giveaways: Score free full-size products and deluxe samples with orders over $75, plus more free samples from brands like Round Lab and Molvany!
💡 Presentations: Learn more about personal color analysis with Seklab and debunking K-beauty myths with PlayLab’s Co-Founder.
FRIDAY, 8/1 Pop-up Hours 1 – 6pm
2:00pm-Personal color analysis presentation by Seklab followed by free 10-min sessions (first come first serve)
SATURDAY, 8/2 Pop-up Hours -11am – 6pm
2:00pm -De-bunking K-Beauty Myths with Co-Founder Jeanha Joo
SUNDAY, 8/3 –Pop-up Hours -11am – 6pm
2:00pm- De-bunking K-Beauty Myths with Co-Founder Jeanha Joo
Shopify NY
131 Greene St
New York, NY, 10012
Register HERE

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