Devil Wears Prada 2: GREY GOOSE Devil’s Roast POP UP

GREY GOOSE Devil’s Roast pop-ups throughout New York City on April 14th, 21st, and 23rd at Zuccotti Park and Manhattan West Plaza locations. Each pop-up experience will offer The Devil’s Roast paired with gold-dusted popcorn, creating a chic, cinematic experience that blends fashion polish with big-screen indulgence.

Select theaters nationwide will also feature specialty GREY GOOSE cocktails when “The Devil Wears Prada 2” opens on May 1, allowing audiences across the country to sip the Runway-approved serves.

Additional elements of the US campaign will further invite consumers into the world of “The Devil Wears Prada 2,” including high-impact out-of-home billboards rolling out in New York City to help bring the film’s signature wit and fashion-forward energy to city streets. There will also be a limited-edition GREY GOOSE specialty box inspired by “The Devil Wears Prada 2” available for purchase beginning April 1^st at various retailers nationwide, offering a collectible way to toast the franchise’s return.

 

Devil Wears Prada 2: GREY GOOSE Devil’s Roast POP UP- Two Locations

Zuccotti Park – Financial District (Lower Manhattan)

Cedar St, New York, NY 10006

Manhattan West Plaza 

385 Ninth Avenue
New York, New York

April 14th, 21st, and 23rd

Time Will Be Announced

Free Open To The Public 21+