See It Live Summer: Activations, PopUp’s & Shows

New Yorkers can cool off with free ice cream via the “See It Live Summer” branded “Scream Truck” on select dates* throughout the season.

• Monday, July 13 from Noon-4pm (or while supplies last) at Radio City Music Hall (51st St between 5th and 6th Ave)
• Wednesday, August 19 from Noon-4pm (or while supplies last) at the Beacon Theatre (2124 Broadway)

*Dates subject to change

Attending a show this summer? Be sure to check out our “See It Live Summer” activations to make the most of your experience:

All Venues
• Enjoy specialty themed cocktails* all season long, such as “The Soundcheck” (festive spin on the Hugo Spritz), ‘The Encore” (whiskey-based drink with a splash of lemonade). “The Headliner” (watermelon margarita); and the “See It Live” mocktail, (refreshing mix of lemon-lime soda and watermelon juice). Available for purchase at bars inside the venues.

MSG Only
• Grab a bite at the “See It Live Summer” Snack Shack located on the Kalshi Concourse outside section 112. Serving up a boardwalk-style menu with standouts like loaded boardwalk fries, fried Oreos, funnel cake, zeppole, three varieties of hot dogs, PLUS a different seasonal Insomnia Cookies ice cream sandwich each month.

• Capture those endless summer vibes with a “See It Live Summer”-themed photo op outside section 108 on the Kalshi Concourse.

*Must be 21 years or older and present a valid government-issued ID in order to consume and purchase alcohol.