Degree Advanced POPUP Experience

This summer, Degree, the world’s #1 deodorant and antiperspirant brand, is launching a new advertising campaign to put a humorous spin on one of New York City’s most relatable summer experiences: enduring the hectic heat of the daily transit commute.

To remind MTA passengers to use deodorant that actually works, Degree renamed three major MTA subway stations with custom OOH ads designed in the subway’s iconic mosaic style, including:

• “Boiler Room” (West 4th)
• “Sweat Central” (Union Square)
• “Molten Core” (34th Street-Herald Square)

The distribution of the limited-edition Degree Advanced antiperspirant sticks – that are customized for the New York summer commute – round out the effort to help “de-sweat” the subway. Commuters who frequent these major MTA transit hubs between 7am-6pm on Tuesday, August 11th can receive a free Degree deodorant stick which contains a “Tap To Pay” code that can be redeemed for one complimentary subway ride. New Yorkers can head to the subway for a free sample of Degree Advanced and experience the subway ads through August 16^th.

This activation gives riders the opportunity to experience the activation firsthand while putting Degree Advanced Protection to the test in the summer heat – seeing why it’s designed for moments of heavy sweating and movement.