EXCLUSIVE: Poshmark Wants You to ‘Try Yourself On’ for a Change POPUP

On Sunday, September 13, the campaign will come to life in New York City through the Poshmark Dry Cleaners, an interactive consumer activation in SoHo.

Transforming the familiar neighborhood dry cleaner into an unexpected fashion destination, the experience celebrates the idea that some of the most coveted pieces aren’t walking the runway – they’re already hanging in someone else’s closet.

Together, the campaign, creative collaborations and New York Fashion Week activation bring Try Yourself On to life, celebrating the possibilities of personal style and the millions of closets that make Poshmark unlike any other fashion marketplace.

Launching September 8 during New York’s biggest week in fashion, the campaign brings Try Yourself On to life across film, out-of-home, social and experiential, alongside collaborations with creative voices across fashion and culture.

EXCLUSIVE: Poshmark Wants You to ‘Try Yourself On’ for a Change POPUP

Location : SOHO- TBA

Sunday, September 13th, 2026

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