Free TRUBAR and Cha Cha Matcha -NYC
To celebrate, TRUBAR and Cha Cha Matcha are bringing the TRU Matcha Experience to New York City with a launch event at Cha Cha Matcha’s Flatiron location on September 19, featuring a special appearance by food and lifestyle creator, Kit Keenan.
The first 50 guests in line at each event will receive limited-edition merch and a ticket to try the new menu items and Love You So Cha Cha Matcha bars. Select guests will also discover a golden ticket redeemable for a year of free TRUBAR, including one box of bars per month. A limited quantity of collaboration T-shirts and pouches will also be available for purchase while supplies last.
To extend the TRU Matcha Experience beyond the café and into consumers’ fitness routines, TRUBAR is also teaming up with The Bar Method to offer fans a complimentary drop-in class for themselves and a bestie from September 19 through September 27 at participating Bar Method studios in New York City, including Cobble Hill, NoHo and Williamsburg.
Guests can use the promo code SIPSNACKSHAKE at checkout to redeem the offer, encouraging consumers to grab a matcha, grab a bar, grab a friend, and head to class together.
Cha Cha Matcha’s Flatiron
922 Broadway, New York, NY 10010
7am
Free -Open to the public
SC In The City POPUP
New York BagelFest
You May Also Like
5th Anniversary Celebration and Magazine Launch
October 28, 2025
Carols & Cocoa: Manhattan West
November 22, 2025