Macy’s Flower Show

The Annual Macy’s Flower Show will be in full bloom at Macy’s Herald Square beginning Sunday April 27- May 11th 2025, with thousands of stunning flowers & lush plants transforming our flagship store into one of the most colorful destinations in NYC. This can’t-miss show spotlights beautiful blossoms & the fresh fragrances they evoke—it’s a scent-sational way to usher in the new season. Celebrating 2025—with all their beautiful blooms inspiring joy & hope for brighter days ahead. Prep for your trip to the Flower Show with these important details below.

YSL BEAUTY UNVEILS ART OF FLOWERS AT 50TH ANNUAL MACY’S FLOWER SHOW…..Anchored by the iconic LIBRE fragrance, the installation invites you to discover YSL Beauty’s most powerful icons through an immersive and multi-sensorial journey. A bold celebration of freedom, transformation, and sensory expression, where nature’s raw beauty collides with sculptural metallic florals to deliver a powerful, modern statement.

INSIDE THE EXPERIENCE:
Greeting guests as they turn onto Herald Square is a shining floral expression, enveloping the exterior of Macy’s Herald Square facade on 34^th street. Inside, the journey continues with a bold landscape display comprised by the main olfactive notes in YSL Beauty’s new LIBRE L’EAU NUE, the brand’s first alcohol-free citrus floral scent deploying an oil-in-water fragrance proprietary technology. An evocative display reflecting the powerful hero fragrance LIBRE greets guests next, with fresh lavender and golden orange blossoms adorning the space.

The Macy’s Flow Show then evolves into a vibrant and enticing fern and geranium adorned display heroing YSL Beauty’s MYSLF, blending the unexpected encounter of the bergamot and orange blossom notes that compose the iconic male scent, with silver orange blossom metallic florals filling the space. Continuing on this olfactive experience, guests walk through an enigmatic blue universe with Y, where aromatic fresh sage and beaming blue geranium flowers surround and excite guests. The journey ends in a pop-up boutique, where guests can engage with the lighthearted touch of YSL Beauty’s new Loveshine Plumping Lip Oil Gloss, encompassing the brand’s couture shine.

For an elevated, luxurious touch, guests will be gifted a lily-filled bouquet, a signature flower of the brand’s LIBRE Flowers & Flames fragrance. Additionally, couture personalization, exclusive to this year’s Macy’s Flower Show, will be available including onsite customized bottle engraving, exclusive watercolor art, and limited-edition flower charms.