Fanatics Fest NYC

Today, Fanatics announced that entertainment mogul JAY-Z‘s iconic The 40/40 Club will be reimagined for an exclusive lounge experience in partnership with Fanatics Sportsbook at next month’s Fanatics Fest NYC.

Taking place at the Javits Center in New York City from August 16-18, Fanatics Fest NYC will feature a one-of-a-kind recreation of the legendary The 40/40 Club that captures the essence of the Club’s signature blend of sports, luxury, and entertainment. Guests can expect an atmosphere that pays homage to The 40/40 Club’s rich legacy, complete with signature details like framed jerseys from the club archive, grand chandeliers, stadium seating, small bites inspired by its original menu, premium beverage offerings, and a unique ambiance that made the original a favorite among the A-list crowd.

The 40/40 Club in partnership with Fanatics Sportsbook will be open to an invite-only list of notable athletes, celebrities, and Fanatics Sportsbook VIP customers attending Fanatics Fest NYC.

Fanatics Fest NYC is the first-ever immersive sports festival, where sports, culture, and collecting collide. The event will serve as the ultimate destination for sports fans and collectors. Fans will have the chance to meet their sports heroes live, hunt for rare cards and memorabilia, score exclusive drops, shop for limited edition merchandise, participate in several interactive experiences like running the NFL 40-yard dash, hitting baseballs like the MLB home-run derby, walking out as your favorite WWE superstar with their entrance music and much more.

The festival will host many of the biggest names in sports and culture, including NFL Hall of Fame quarterback Tom Brady; MLB Hall of Fame shortstop Derek Jeter; two-time NBA Champion Kevin Durant, alongside his sports, media and entertainment brand, Boardroom; NFL Greats Peyton and Eli Manning; NBA Legend Carmelo Anthony; Boxing legend Mike Tyson; MLB Hall of Famer David Ortiz; NBA Hall of Famer Kareem Abdul-Jabbar; New York Rangers legend Henrik Lundqvist; NBA legend Julius Erving; Director and Knicks Superfan Spike Lee; NBA Hall of Famer Allen Iverson; NFL Hall of Fame running back Barry Sanders; NFL Hall of Fame wide receiver Jerry Rice; New York Knicks star Jalen Brunson; WWE Superstar Cody Rhodes; NHL All-Star Auston Matthews; NBA Hall of Famer Paul Pierce; WNBA superstar Sabrina Ionescu; and more. Fanatics Fest NYC tickets are now on sale at www.fanaticsfest.com starting at $20 for kids and $50 for adults.

Javits Center 

429 11th Avenue
New York, NY 10001
(212) 216-2000

August 16-18th, 2024