“The Most Colourful Reunion Ever”-Crayola

“This year Crayola is celebrating creativity through color and the deeply personal role it plays in connecting us to the past and inspiring us anew,” says Crayola Chief Marketing Officer Victoria Lozano. “Color is integral to who we are and how we see the world. It’s in the memories and moments that make us. It expresses how we feel and what inspires us. And it opens our creative possibilities.”

Visitors will receive passports to collect stamps from each character station, encouraging exploration of the various the creative activities:

• Dandelion (North America): Customize your passport, take a polaroid with Dandelion and chart your past travel in a travel themed entrance.
  
  
• Magic Mint (Africa): Enjoy face painting emulating your favorite animal in a safari inspired experience.
  
  
• Red Orange (Oceania): Select and personalize your keepsake in an Oceania inspired experience.
  
  
• Violet Blue (South America): Rock out to the latest tunes as you chalk favorite creative prompts in a DJ inspired booth.
  
  
• Lemon Yellow (North America): Hit the hottest dance moves on a lighted dance floor and savor the memory with a 360 video to share on social media in a digital themed destination.
  
  
• Blizzard Blue (Antarctica): Complete improv prompts and share your most creative in an artic themed showcase.
  
  
• Mulberry (Asia): Share creative mindful meditations in a wellness themed experience.
  
  
• Raw Umber (Europe): Enjoy character themed light refreshments in a culinary inspired wonderland.

“The Most Colourful Reunion Ever” highlights the brand’s commitment to inspiring creativity through color and helping children explore the world through personal expression. Additionally, to amplify the year-long celebration, Crayola will:

• Celebrate National Dandelion Day on April 4 in NY with fan-favorite Dandelion.
  
  
• Welcome families to visit with limited edition crayon characters at Crayola Experience attractions in Pennsylvania, Florida, Arizona, Texas, and Minnesota over the next few months.
  
  
• Partner with key brands with custom programs and products inspired by the Limited-Edition collection. Some of the participating partners include: Blue Origin’s Club for the Future, Fla-Vor-Ice and Jones Soda, in addition to many other colorful brands.
  
  
• Invite fans to “Vote for their Favorite Color” in a global color vote this summer.
  
  
• Share compelling and engaging color stories to inspire creativity.

“The Most Colourful Reunion Ever” will take place Friday March 21 at 31 East 17th Street New York, NY 10003. The color characters will welcome the public from 10 a.m. to 5 p.m. ET.  

Free -Register Here