Hellmann’s Mayonnaise Taps Kareem Rahma to Curate Art Gallery Pop-Up Featuring Mayo-Inspired Masterpieces

There are moments when taste takes over. When a single bite is so unexpectedly good, everything else—your thoughts, your work, even your art—just… stops. Hellmann’s is calling this phenomenon a Mayoment: a spontaneous, delicious interruption sparked by the unmistakable, delicious taste of Hellmann’s Mayonnaise. It’s not just a flavorful distraction – it’s a full pause.

In partnership with creator Kareem Rahma, Hellmann’s invites fans to explore the beauty of interruption with the exclusive “The Art of the Mayoment” gallery on July 9 at 155 Suffolk Street in New York City. Inspired by the legacy of legendary pop-artists, whose muses once included Hellmann’s itself, this gallery flips the script: What if the art stops — not for lack of vision, but because of a perfectly-timed, perfectly-made burger?

This pop-up experience supports the brand’s new campaign across paid, social, earned and influencers that shows you forget the rest, when bring out the best. This summer, let Hellmann’s take you away with a bite from the moment, for a moment – and elevate both your artistic and culinary taste. Be sure to tag @HellmannsMayonnaise in your #Mayoments all summer long!

Guests can have a Mayoment of their own as they walk through the halls of the gallery and enjoy light bites and assorted beverages.

Hellmann’s Mayonnaise Taps Kareem Rahma to Curate Art Gallery Pop-Up Featuring Mayo-Inspired Masterpieces

155 Suffolk Street

July 9th, 2025

6:00pm – 8:00pm

Free -Open to public