Macy’s Fragrance Fest
Macy’s Fragrance Fest is a multi-day experimental event held annually. Celebrate luxury and signature scents. Head to a Macy’s near you for a 4-day immersive beauty celebration & get the spring glow-up you’ve always wanted. We’re hosting interactive fragrance experiences and masterclasses with beauty pros. Plus, discover your next scent obsession & more.
Based on recent 2025 events, here is what you can expect:
- Immersive Experiences: Interactive scent discoveries, personalized consultations, and live DJ sets are common at flagship locations like Macy’s Herald Square.
- Exclusive Promotions: Past events offered deals such as $30 off every $150 spenton select beauty and fragrance items.
- Customization & Gifts: Some locations offer unique services like bottle painting, monogramming, and free gifts with purchase.
- Brand Spotlights: Featured luxury houses often include Valentino, Giorgio Armani, and Maison Margiela.
Face
Macy’s herald Square
151 W 34th St.
New York, NY 10001
Thu. Apr. 16-Sun. Apr. 19, 2026
Stay Tuned in here for more details once official lineup is announced.
Check your local store here
