JAY-Z ANNOUNCES IMMERSIVE POP-UP ACTIVATIONS HITS THE BRONX

Roc Nation has announced the pair of interactive experiences that will pay homage to the 1996 album that launched the career of one of hip-hop’s most iconic artists. The pop-ups will open June 25 at locations in DUMBO Brooklyn and Manhattan  and now the Bronx and will be free to the public. Reasonable Doubt arrived on June 25, 1996, as Hov’s first full-length studio album on now-defunct hip-hop label Roc-A-Fella Records. In July, the 25-time Grammy winner will perform selections from the album live during the first night of his three-part residency at Yankee Stadium in the Bronx.

JAŸ-Z 30 is a year-long celebration marking thirty years since the release of JAŸ-Z’s classic debut album, Reasonable Doubt. The initiative honors JAŸ-Z’s body of work as a living cultural archive through concerts, immersive experiences, exclusive products, and special events throughout 2026 and beyond.

The Reasonable Doubt pop-ups are preceded by the rapper’s 2003 exhibit “The Book of HOV” at the Brooklyn Public Library’s Central Branch. The career-spanning exhibit explored archival pieces, awards, and items worn by Jay-Z during live performances, and New York residents were able to request library cards that featured artwork from his 13-album catalog.

Jay-Z Announces Immersive Pop-Up Activations Hits The Bronx.

July 8th- July 12th, 2026

75 E 161st Street

Wed/Thursday/12pm-8pm

Friday/ Sat/ Sumn-12pm-1am

Bronx NY and will be free to the public. See details Here