Starbucks Red Cup Day 2026

The holiday season has officially arrived at Starbucks with the nationwide rollout of its 2026 seasonal menu on Thursday, November 5. However, for coffee enthusiasts awaiting the coffee giant’s most anticipated promotion of the year, the countdown to Red Cup Day is officially underway.

Starbucks’ annual Red Cup Day will take place on Tuesday, November 17, 2026, arriving roughly a week and a half after the debut of its holiday lineup.

On Red Cup Day, customers who order any handcrafted holiday or fall beverage—hot, iced, or blended—at participating U.S. stores will receive a free, collectible, reusable red holiday cup, available while supplies last. The single-day event remains one of the brand’s highest-traffic days of the year.

Starbucks

Tuesday, November 17th, 2026

Check Hours at your local location

Check your local participating location here.