Celebrate G-Star Raw's New Flagship with Pharrell Williams

Celebrate G-Star Raw’s New Flagship with Pharrell Williams

The singer, producer, designer, and mogul will criss cross New York on Wednesday visiting G-Star’s other locations in Williamsburg and Soho before kicking off the official celebration at 8 p.m. on Fifth Avenue.

If you buy something, you’ll get to customize it with special G-Star scribbles exclusive to the event, as well as have the chance to win a limited-edition denim kimono crafted from Bionic Yarn, Williams’ company that transforms recycled plastic found in the ocean into denim.