Fifth Avenue Blooms Imagined by Van Cleef & Arpels

To celebrate the arrival of spring and Mother’s Day, Van Cleef & Arpels was invited to partner with the Fifth Avenue Association and imagine numerous immersive installations along Fifth Avenue in New York City. From May 1st – 31st, nine blocks along the Avenue will be transformed into a floral sketchbook created by French artist, Alexandre Benjamin Navet with nine colorful sculptures complimented by live flowers.

Fifth Avenue Blooms Imagined by Van Cleef & Arpels

Beginning May 1st, 2024

See more details here