NYFW Backstage POP UP in NYC

You’re invited to NYFW Backstage, a 5-day pop-up experience at 21 Greene St. Experience the frenzy behind the fashion, the grind behind the glamor, the design behind the designer.

Daily programming and events include special designer Q&As, live streamed viewings of this season’s runway shows, IMG Models Get Scouted Studio, interactive experiences, official NYFW merch & more.

NYFW Backstage is open to the public daily starting at 11 a.m. on a first-come, first-serve basis.

General Admission to NYFW Backstage is open to the public on a first-come, first-serve basis.

Planning to attend NYFW Backstage? Join our list to receive important event updates and reminders.


TRESemmé Style Studios

Step into the spotlight and embark on a style journey like never before at TRESemmé Style Studios during New York Fashion Week! Immerse yourself in the exclusive TRESemmé styling experience, featuring complementary styling appointments with TRESemme master stylists, a DIY Touch Up Station where you can perfect your look, and a one-of-a-kind photo opportunity. Join us for a fashion-forward rendezvous, exclusively at TRESemmé Style Studios – where every moment is your personal catwalk.

Front Row Livestreams

See it all come together on the Runway. Join us for daily livestreams of designer shows from the official NYFW calendar. View the shows on our big screen in real time, and get a first look at the newest designs, trends, and ideas as they come down the runway.

IMG Models ‘Get Scouted’ Photo Studio

Interested in becoming an IMG Model? In the ‘Get Scouted’ Photo Studio, aspiring models will have the opportunity to have professional photos taken and will walk away with 3 images that can be uploaded to IMG Models for the chance to be discovered. Our goal is for you to shine through, so please avoid make-up and distracting or baggy clothing.

The Art of a Look

Explore every last detail considered when a designer creates a look: this installation will showcase some of the most groundbreaking creations from NYFW designers’ past collections alongside the building blocks for the final look you see down the runway: sketch, fabric, styling, hair & make up inspiration, & more.

Everything Else

  • Complimentary coffee, cold brew, and more at the Bluestone Lane Café.
  • Shop the first official NYFW merch capsule collection.
  • Daily afternoon DJ sets.


Feb 9-13th

21 Greene Street


General Admission

Sign up here

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