AFMI-The Essence of Jamaica Event
A Trailblazing Icon Redefining Beauty….To celebrate the journey, growth, and legacy of Shelly-Ann Fraser-Pryce, we cordially invite you to a curated weekend for the official launch of AFIMI: the Essence of Jamaica. This weekend is dedicated to fans, friends, and all those who have stood by Shelly-Ann Fraser-Pryce throughout her career and incredible evolution as an athlete, mother, and businesswoman — a reflection of resilience, excellence, and heritage.
SIMPLE FORMULAS. EFFECTIVE INGREIDENTS. STUNNING BEAUTY.
Hair care designed for all hair types. Our hair care line is designed for various hair types, featuring effective and easy-to-use products formulated with all-natural botanicals sourced throughout the islands of the Caribbean.
Shelly-Ann Fraser-Pryceis no stranger to breaking barriers. As a five-time Olympic medalist and nine-time World Champion, she has cemented her legacy as one of the most decorated and celebrated female athletes of all time. Known as the “Pocket Rocket,” Shelly-Ann’s powerful presence has transcended the track, inspiring millions across the globe with her strength, grace, and perseverance.
Now, Shelly-Ann takes her winning mindset to a new arena, entering the beauty industry as a visionary entrepreneur. With AFIMI, she merges her personal passion for hair care with her mission to empower others, proving once again that she is a force to be reckoned with—not just in sports, but in business.
“AFIMI is deeply personal. It represents my roots, my identity, and the resilience that defines me. I’m proud to share this piece of Jamaica with the world, helping others feel confident and connected to their own beauty story.”
131 Greene St
New York, NY, 1001
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