PERONI NASTRO AZZURRO AND GIADA DE LAURENTIIS A TASTE OF ITALIAN SUMMER :NEW PERONI ITALIAN BEER ICE

Peroni Nastro Azzurro, the No. 1 Italian beer brand known for its crisp taste and effortless style, is kicking off summer with an unexpected twist on a classic Italian favorite: introducing Peroni Italian Beer Ice. Created in partnership with Emmy Award-winning chef, author, and TV personality Giada De Laurentiis and produced by Tipsy Scoop, this delicious collaboration brings la dolce vita to summer in frozen form, complete with up to 5% ABV and all the sophistication you’d expect from the Italian beer brand.

To celebrate the launch, a Peroni Italian Beer Ice truck will also appear in NYC on July 1 between 4:30-8:30 pm ET, located at Baby Luc’s Pizzeria in Brooklyn, offering select fans the chance to enjoy it just in time for the Fourth of July weekend. Giada will be popping by the Peroni Italian Beer Ice truck between 5:30-7:30 pm ET, bringing her signature charm to the summer celebration.

 

387 Court St,

Brooklyn, NY 11231

July 1st, 2025

4:30-8:30 pm

Fans 21+

Free-Open to the public