POPUP: O Positiv Launches Boldest Sexual Wellness Innovation Yet

O Positiv, the leading women’s health brand known for disrupting stigmas around hormonal, digestive, and sexual wellness, today announced the launch of URO Vaginal Moisture + Mood, a first-of-its-kind daily supplement designed to support healthy sexual function, natural lubrication, and emotional well-being for women 18 and older.

The product launch is supported by Wet Girl Summer, O Positiv’s largest integrated campaign to date. The bold initiative includes an out-of-home campaign, a large-scale consumer activation in New York City on Saturday, August 23, and a robust social media push—all designed to spotlight the cultural taboos that continue to silence women’s experiences with arousal, dryness, and intimacy. By encouraging open dialogue and unapologetic advocacy, the campaign reinforces O Positiv’s belief that sexual health is health. As part of their commitment, O Positiv will also be donating to a women’s health research partner, further underscoring the campaign’s purpose-driven mission.

POPUP-O Positiv Launches Boldest Sexual Wellness Innovation Yet

Saturday, August 23, 2025

Time 12pm-6pm

Gansevort Plaza

Stay Tuned In With Link Above…. for details and location