Diamond Crystal Salt’s House POPUP

Join Diamond Crystal Salt for a spa day for you and your turkey. Craft a custom brine to take home, enjoy mini hand massages, and bask in the festive fun. This first-of-its-kind, spa-inspired pop-up is dedicated to the art (and ritual) of brining.

Nestled in the heart of the Lower East Side, Diamond Crystal Salt’s House of Brining is a serene, sensory sanctuary where seasoning meets self-care. Guests will check in and fill out a personalized treatment plan for their turkey, and move through a series of immersive experiences, including:

Dry Brine Treatment Room
Blend your own brining mix from a buffet of salts, herbs, and spices, customized to your flavor profile.

Wet Brine Spa
Step into a tranquil, ASMR-infused space filled with aromatic oils and spa-like soundscapes that bring the brining process to life. Follow Diamond Crystal Salt on Instagram for a complimentary hand massage.

Salted Send-Offs
Depart refreshed with your personalized brine blend and a brining bag to take home.

Throughout the day, guests can enjoy giveaways, festive photo moments, and salt-inspired art installations, plus a chance to win a free turkey and other surprises.

From mini massages to custom blends, The House of Brining turns Thanksgiving prep into the ultimate act of self-care — useful, shareable, and unforgettable.

(No turkey required — just bring yourself!)