Beauty Bakery NYC 2025

Following its debut in Singapore, Beauty Bakery 2025 arrives in New York City — a global K-beauty pop-up celebrating creativity, culture, and community.

At Beauty Bakery, beauty is more than a look — it’s a recipe. This immersive experience brings together both leading and emerging Korean beauty brands, alongside beloved creators, to share their “beauty recipes” — the stories, rituals, and routines that shape their confidence and self-expression.

This year’s NYC edition features four leading creators, each curating their own Beauty Recipe Zone, inspired by their unique personalities and approach to beauty. Every space offers a glimpse into their world, featuring exclusive product selections, creative storytelling, and interactive moments designed to inspire every visitor.