Primark Studio — Immersive Space NYC
Big news! Before Primark’s iconic Herald Square flagship opens in Spring 2026, we’re unveiling Primark Studio — an immersive NoHo space that’s your VIP pass into our trendsetting world of bold fashion, amazing prices, and exclusive experiences. This is your chance to experience Primark up close — the style you love, the value you expect, and the fun you didn’t see coming.
Join us at our first Primark Studio event, where you can get a complimentary color analysis session from a professional (and finally figure out if you’re a Cool Winter or a Soft Spring), enjoy hand-crafted coffee beverages, and browse the latest fall collections. Step into Primark Studio for your exclusive sneak peek inside the world of Primark.
When: Saturday, November 15 and Sunday, November 16
11am-5pm
Where: 55 Great Jones Street, New York City, NY
What:
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Personal Color Analysis: Discover your signature palette to elevate your style game.
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Trendsetting Café: Sip on curated drinks in a space dripping with Insta-worthy aesthetics.
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Photo Moments: Capture your glow-up with bold, shareable backdrops.
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Live Entertainment with DJ X
First come, first served—don’t sleep on this! Step into Primark’s world and see why we’re the ultimate fashion disruptor.
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