K-Swiss 60th Anniversary Mobile Tour
K-Swiss is bringing its 60th anniversary celebration directly to fans with a four-day mobile experience making stops across Manhattan and Brooklyn.
From August 27 through August 30, the K-Swiss truck will pop up at destinations including Bryant Park, Union Square, and Times Square, inviting visitors to explore the brand’s latest footwear and apparel, discover archival moments from six decades of tennis history, enjoy interactive experiences, receive exclusive giveaways, and shop special anniversary offers.
The tour kicks off throughout the city with appearances at Paragon Sports, a Times Square pickleball pop-up, and CityPickle beneath the Brooklyn Bridge, giving tennis fans and New Yorkers multiple opportunities to join the celebration during one of the sport’s biggest weeks.
Thursday, August 27 10am-2pm
K-Swiss House | Park Terrace Hotel
Friday, August 28
Paragon Sports
Saturday, August 29
Sunday, August 29
Sign up below for fun, competitive games, and a chance to win a limited-edition prize in the heart of Times Square Plaza. CityPickle is excited to offer free pickleball during this special five-day outdoor activation running Wednesday, 8/26 through Sunday, 8/30.
Each stop will feature product experiences, giveaways, interactive activations and opportunities to celebrate 60 years of one of tennis’ most iconic footwear brands.
The mobile tour is part of K-Swiss’ week-long 60th anniversary programming surrounding the US Open, celebrating the brand’s legacy at the intersection of tennis, sport and culture.
K-Swiss 60th Anniversary Mobile Tour
August 27th – August 30th
All locations listed above
Free- Open to the public
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