Sephora Launch PopUP with Jung Saem Mool Beauty & Social Photo Challenge

A Times Square digital takeover, social experiences, product giveaways, and a Los Angeles mobile pop-up of 34 Sephora stores across the country, the launch will be celebrated with a series of high-impact consumer and influencer activations in New York and Los Angeles, including an expanded Sephora-exclusive complexion offering, a Times Square digital takeover, social experiences, product giveaways, and a Los Angeles mobile pop-up.

Pang Pang Lucky Spin Giveaway Activation- The celebration continues September 8 and September 12–13 with the Pang Pang Lucky Spin Giveaway, bringing an interactive Jung Saem Mool Beauty experience directly to Sephora shoppers across Manhattan. Taking place outside Sephora locations including 34th Street, 5th Avenue, SoHo, and Times Square, the activation will invite consumers to spin for the chance to win Jung Saem Mool Beauty products while discovering the brand’s artistry and hero products.

Jung Saem Mool Beauty x Van Leeuwen Bring Beauty and Ice Cream Together

The Sephora launch celebration continues September 19–20 with a special Jung Saem Mool Beauty x Van Leeuwen collaboration, bringing the worlds of Korean beauty and New York’s beloved ice cream brand together for a consumer experience along the Lexington-to-Meatpacking route near Sephora locations.

Taking place Saturday, September 19 from 11:00 AM–7:00 PM and Sunday, September 20 from 11:00 AM–6:00 PM, the activation will feature a curated lineup of Van Leeuwen flavors that complement the visual language of Jung Saem Mool Beauty. Key flavors will include Black Cherry Chip, Dark Chocolate Fudge Brownie, Cookies & Cream, and Banana Bread Pudding with Fudge Swirls, including a vegan option.

 

 

September 8 and September 12–13 – Time – TBA

September 19–20 with a special Jung Saem Mool Beauty x Van Leeuwen collaboration

September 19 from 11:00 AM–7:00 PM and Sunday, September 20 from 11:00 AM–6:00 PM

Taking place outside Sephora locations including 34th Street, 5th Avenue, SoHo, and Times Square

112 W 34th St., New York, NY 10120

557 Broadway, New York, NY 10012

1535 Broadway, New York, NY 10036

Free Open to the public