Balmain Galette Des Rois Activation

Join the celebration as we welcome the new year, we celebrate the French tradition of the Galette des Rois, a festive moment where families and friends share a traditional cake to crown whoever finds the hidden fève.

This spirit of unity echoes Balmain’s heritage, preserved in the Maison’s archives. Pierre Balmain himself was known as « le couturier des reines* », a nod to the elegance that has long defined the house. If you find the fève, you’re invited to collect your Balmain crown in the boutique.

BLOOMINGDALE’S 59TH STREET

1000 Third Avenue

New York, NY 10022

JANUARY 24TH, 2026

LOCATION: Level 4

1:00PM – 5:00PM

FREE- OPEN TO PUBLIC